Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires,…
What is psychographics? Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). It…
There are four main customer segmentation models that should form the focus of any marketing plan. For example,…
Luxury lifestyle marketing is the process of high-end brands forming a relationship with a targeted group on the…
The Nike Brand Identity The brand is famous for its swoosh logo and tagline that states “Just do…