Promotion that informs the consumer is typically used to increase demand for a general product category or to…
An advertising strategy is the sum total of a company’s outreach efforts to build brand awareness and drive…
In 2019, viral videos have the power to ruin someone’s life or reputation. I’ve seen the negative effects,…
Optimize your website Create thought leadership content Showcase success stories Make meaningful connections on LinkedIn Join Facebook groups…
Publicity is important because it helps increase awareness and visibility of your company while establishing it as a…
Type of Product: Use of Product: Complexity of Product: Purchase Quantity and Frequency: Fund Available for Market promotion:…
Sports marketing is the use of sporting and sports-related events to promote a brand or a product. This…
A media mix encompasses all the possible ways a product reaches its chosen audience(s)—or people—through avenues like traditional…
Trade Promotion Management (TPM) is often used to refer to multiple disciplines that span the planning, management and…
Edward Bernays, one of the patriarchs of modern public relations, wrote, “The three main elements of public relations…