A media mix encompasses all the possible ways a product reaches its chosen audience(s)—or people—through avenues like traditional…
Trade Promotion Management (TPM) is often used to refer to multiple disciplines that span the planning, management and…
Edward Bernays, one of the patriarchs of modern public relations, wrote, “The three main elements of public relations…
Grunig and Hunt identified four models of public relations that progress from an elementary method of public relations…
An advertiser is the one who pays the money to get his advertisements shown. A publisher is the…
Establishment of objectives: Sales-promotion objectives vary according to the target market Selection of promotional tools: ADVERTISEMENTS: Planning the…
Examples of the promotion of sales are short lived lower prices, coupons with a few cents off, and…
Earned media (or free media) refers to publicity gained through promotional efforts other than advertising (paid media) or…
An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order…
Put simply, publicity gets headlines while PR agencies create brands. Publicity concerns presence in the media. It creates…