The demographics we target with our brand communication depend on the product category we talk about. But overall,…
PUMA is positioned as a sport lifestyle brand that takes pleasure in skilfully combining sports and lifestyle influences…
The logo of Sportswear brand puma has an image of a leaping Puma, which is also called a…
What do the four quadrants of the portfolio analysis represent? Stars, Cash Cows, Question Marks, Dogs. What are…
No PUMA without football, no football without PUMA. All the more reason for us to push performance in…
Nike’s brand is ranked #7 in the list of Global Top 100 Brands, as rated by customers of…
In 1948 Rudolf established Puma, which was initially named Ruda (short for Rudolf Dassler) but later was renamed…