Cart-to-detail rate: The number of products added to a shopping cart per number of product-detail views. Buy-to-detail rate:…
The classic examples of known but unsought goods are funeral services, encyclopedias, fire extinguishers and reference books. In…
Stage 4: The Prospect Selects a Vendor The final stage of the B2b buying process comes when the…
The consumers consider various things like the characteristics of the product, price charged, availability of the product at…
Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product…
No. To become a millionaire in any industry you have to become an expert. The Internet has scalability,…
Disadvantages of Study of Consumer behaviour: The marketers study the behaviour of consumer to mold it in favour…
Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant…
Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant…
Problem/need recognition This is often identified as the first and most important step in the customer’s decision process.…