They are product, price, place, and promotion. The four Ps are often referred to as the marketing mix.…
Handing your sales team a set of companies and contact information to cold-call isn’t a lead. That’s a…
About Nike: Its product offerings are focused on six key categories – Running, NIKE Basketball, the Jordan brand,…
Their brand strategy is built around two main pillars: customer experience and quality. Starbucks has increased the perceived…
There are four main types of positioning strategies: competitive positioning, product positioning, situational positioning, and perceptual positioning. What…