Under MS2, M&S is setting itself up to better deliver online for customers by bringing together its online,…
The difference is the accuracy of details. Aaker is the one who classified customer’s and firm’s benefits of…
Transactional Long-term Personal assistance Dedicated personal assistance Self-service Automated services Communities Co-creation What is customer relationship life cycle…
A PI greater than 1.0 is deemed as a good investment, with higher values corresponding to more attractive…
Considered one of the world’s most admired and recognised brands, it is renowned for its exceptional craftsmanship, reliability…
KEY MARKET INSIGHTS The global robotic vacuum cleaner market size was USD 9.77 billion in 2020. The market…
Starbucks international strategy relies on low integration and high responsiveness (multi-domestic), which is best reflected in Entry Modes…
They are product, price, place, and promotion. The four Ps are often referred to as the marketing mix.…
Handing your sales team a set of companies and contact information to cold-call isn’t a lead. That’s a…
About Nike: Its product offerings are focused on six key categories – Running, NIKE Basketball, the Jordan brand,…