Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
Personal Selling Advertising Sales Promotion Direct Marketing Publicity Public Relations What are examples of brand activations? 1- Starbucks:…
Offline advertising uses more traditional channels, such as radio, television, billboards, and direct mail, to reach a brand’s…
There are four basic communication styles: passive, aggressive, passive-aggressive and assertive. It’s important to understand each communication style,…
With more than 365 Million users, Advertising on Spotify sounds appealing to marketers and sounds good for customer…
ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards. Below the…
Broadcast media is important from two perspectives. From the perspective of the importance of an informed population, the…
Direct Mail Flyers Networking Print Advertising Radio Ads What means offline media Offline Media means, collectively, (a) television,…
Live Reads Sponsorship Advertisement Spots What is the first example of radio advertising New york radio station weaf…
Online marketing communicates customers with e-mails, chat, social media. Offline marketing communicates with customer with their mobile number…