My favorite way to measure the effectiveness of a marketing campaign is simple: measure the amount of direct…
Modern technology allows advertisers to create more effective and impressive ads for television, print, radio and the Web.…
Traditional marketing concepts focuses on products only. Modern marketing concepts focuses on customer’s needs and wants. 02. In…
“Labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening…
Con: Traditional marketing doesn’t have the same ability to target and sub-segment as digital. Other than direct mail,…
Radio offers short lead-times and relatively low cost production, making it ideal for promoting tactical advertising messages at…
Also known as box ads, display ads are probably the more common types of newspaper ads. They are…
Media buying agencies specialize in this process: They identify the best time frame, establish markets for reaching the…
The music promoter works with an artist or a band manager to plan an event. They agree to…
According to the Maxizip website, a jingle writer usually earns anywhere from $100 to $8,000 for each jingle…