Mass media are instruments that help marketers to pass information, communicate ideas and concepts to general public and…
Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
Above-the-Line (ATL) Mostly used by large corporations, ads appear in the media of television, print, radio and product…
News media (earned media) News media takes mass media elements and uses them to deliver news to a…
Sign up to artists services Build a website & mailing list Develop an engaging social presence Get playlisted…
Set up a pre-order Release a single Set up distribution Create an EPK for your album Promote your…
Get verified with Spotify for Artists Customize your Spotify profile Distribute your music to Spotify early Sign up…
Examples of digital marketing include: Social media marketing (SMM) Search Engine Optimisation (SEO) Search Engine Marketing (SEM) How…
Offline marketing is any advertising or promotional practice that leverages traditional offline media. This includes channels such as…
The media and entertainment industry consists of film, television, radio and print. These segments include movies, TV shows,…