Focus on benefits, not specifications Focus on value, not price Focus on show, not learn Focus on emotions,…
What is copywriting? Copywriting is one of the most critical elements of any and all forms of marketing…
For example, words such as “war” and “mother” have strong emotive charges because wars and mothers arouse strong…
In English there are three articles: a, an, and the. Articles are used before nouns or noun equivalents…
Ad copy is content that encourages a potential buyer to take action and purchase a product. By invoking…
Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most…
Keep It Short, Simple, and to the Point Be Clear About Your Main Benefit Announce Exciting News (News…
Benefits of Persuasion convincing someone to agree with you in the moment. Making it easier to market or…
1.1 -Create a Logo and Catchy Tagline 1.2 -Brochures Introduce Nicely 1.3 -Build a Reliable Website 1.4 -Run…
#1: What is a Content pillar? Content pillars are 3 to 5 topics your brand will consistently discuss,…