They are targeting the ‘aspirer’ type of consumers. These are people that are more materialistic with the deep…
Geographic segmentation is a component that competently complements a marketing strategy to target products or services on the…
Local marketing is when you market your business to the audience in your surrounding geographical radius – like…
Your geographic location refers to your specific location on earth, defined by your current latitude and longitude. What…
Geographic segmentation is used by companies across many sectors, but it’s most useful to businesses selling goods that…
Just like Nike, Adidas competitive strategy focuses on broad differentiation approach (Ghauri and Cateora, 2014). At the corporate…
What is geographic segmentation? Geographic segmentation is a marketing strategy used to target products or services at people…