By default, Google analytics activity columns use a last-click attribution model. Does Google Analytics have multi-touch attribution This…
Step 1: Set up a Google Analytics Integration User Step 2: Link Google Analytics to Marketing Cloud Step…
There were two main ideas that he put forward that became influential: dispositional (internal cause) vs situational (external…
The Adobe Mobile Analytics SDK can be plugged into your applications natively or through a PhoneGap bridge plug-in…
You can calculate it by asking customers how likely they are to recommend your brand to someone they…
The default data retention policy for Adobe analytics is 25 months. Your organization’s retention policy can be different,…
The number of dynamic dashboards you can configure depends on your Salesforce edition; you can have up to…
The short answer is yes, you can connect Salesforce with Google Analytics. There are two key ways you…
Setting up and monitoring conversion tracking Measuring your Return on Investment Finding the most productive keywords Checking the…
The world of marketing analytics uses maths, predictive modeling and machine learning to reveal insights from consumer data.…