Commercial marketing and social marketing differ fundamentally in their purpose. Commercial marketers seek to influence purchasing decisions –…
Job description The (Junior) Consultant will help clients to define and execute omnichannel marketing and digital transformation strategies…
Consumer research, however, helps to raise the odds of success in the market. Even though consumers may not…
What are Micro-Moments? Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and…
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences,…
Market research provides critical information about your market and your business landscape. It can tell you how your…
Marketing managers organize and manage marketing campaigns to raise awareness of and generate demand for products and services.…
Empat strategi global yang utama membentuk dasar untuk struktur organisasi perusahaan global. Strategi ini terdiri dari eksportir domestik,…
Ethical Issues in Modern Business Management The Economic Development of Developing Economies in the Emerging Digital Economy The…
Marketing specialists are responsible for tasks such as brainstorming ideas for marketing campaigns, creating brand messages to improve…