The common types of target markets are – geographic segmentation (location-based), demographic segmentation (population-based), psychographic segmentation (lifestyle and…
McDonald’s entered into the international markets utilizing three methods; franchising, joint ventures and company owned outlets. What is…
Be warned though: Google adwords is straightforward, but not easy. It takes time to master and most companies…
SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid…
Chick-fil-A doesn’t sell hamburgers because they would stop being known as the best at the one thing they…
Provide product recommendations Upsell or cross-sell complementary products Set order minimums for a discount Set up a customer…
Lightspeed – Best overall POS Shopify – Best ecommerce POS TouchBistro – Best for restaurants and food service…
You better hope you are in London or Melbourne, which with over 100 Nando’s each, have the highest…
Zomato allows customers to get their favorite food items delivered to their location, and also provides amazing deals…
Dave Hoffmann is Chief Executive Officer for Dunkin’ Brands. Dave joined Dunkin’ Brands in October 2016 as President,…