Shopper marketing is a discipline that focuses on improving the shopping experience for consumers in order to drive…
At the core of any retail marketing plan is the mix consisting of the four Ps (Product, Price,…
Direct Sale: This is the simplest form of distribution channel which involves the manufacturer and the consumers Sale…
White label can be defined as “when a product or service is manufactured and produced by one company…
Understand the costs of private labeling Choose the products you want to sell Define your target market Consider…
Two-Tier Distribution Defined In two-tier distribution, resellers purchase products through their distribution partner, as opposed to direct from…
Direct channel Or Zero-level channel (Manufacturer to Customer) Indirect Channels (Selling Through Intermediaries) Dual Distribution Distribution Channels for…
There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels.…
Dunnes currently has 82 stores in the Republic, 26 in Northern Ireland, four in Spain and ten in…
It is an overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply…