“AIDAS” theory and “Right set of circumstances” theory is seller oriented. “Buying-formula” theory is buyer oriented and “Behavioural…
Defining Cosmetic Distribution The term can refer to a company or individual who sells and distributes cosmetics. Cosmetic…
Store retailing: This includes different types of retail stores like department stores, speciality stores, supermarkets, convenience stores, catalogue…
Trade marketing is a strategy focused on wholesalers, retailers and distributors rather than consumers, with the goal of…
A booking channel is an online sales channel that tracks where your online bookings are coming from. Usually,…
A true omnichannel agency provides a cohesive, one-stop-shop for all of your digital marketing needs. They handle everything…
Examples of omnichannel marketing include: A customer receiving a SMS message about a sale or promotion while shopping…
Consumer packaged goods (CPG) companies are at the front lines in the battle to understand consumer preferences and…
Buy online, pick up in-storeor BOPISis the perfect way for retailers to drive in-store foot traffic and connect…
Retailers don’t just sell goods; they also sell services. Restaurants, hotels, and bars are all included in retailing.…