Amazon average ACoS is an ideal point of reference. The average ACoS is about 30%, but it is…
To answer the question of how much you should spend on Amazon ppc, it’s recommended that you spend…
Google local service ads, or LSAs for short, are ads which appear at the top of search engine…
Using cost ratio to determine ROI An efficient marketing campaign may result in a cost ratio of 5:1—that…
By dividing “Gross profit” by “Revenue” you get your profit margin. If your ACoS exceeds your pre-advertising profit…
The Return on Ad Spend (ROAS) eCommerce KPI. ROAS is the KPI that tells you how much revenue…
What is a good TACoS? An ideal TACoS percentage is subjective and depends on what you are trying…
The ROI ratio is usually expressed as a ratio or percentage and is calculated by taking the net…
Always set a Max cpc and keep an eye on your average max CPC as well. Google will…
ROAS = Revenue attributable to ads / Cost of ads For example, if you invest $100 into your…