Google Analytics has two types of Ecommerce reports: Standard and Enhanced. They both tell you what products were…
AspireIQ is an influencer marketing platform which enables users to identify key influencers, manage creative communities, produce branded…
Building brand awareness Generating a high volume of qualified leads Establishing thought leadership Attributing marketing activities to revenue…
Cost per lead Cost per conversion Net promoter score Monthly website traffic Visits per channel Average time on…
What is a White Paper? A white paper is a deeply researched report on a specific topic that…
The Fourth P of Marketing: Promotion. Promotion is the bread and butter of marketing. This is when you’ll…
The default pricing option that Facebook sets for your ad is a cost-per-click (CPC) bid. This is a…
ROI, which stands for return on investment, and KPI, which stands for key performance indicators, are measurement tools…
Market research analysts can support marketing teams, product teams, and other business-oriented teams. Data analyst: Data analysts have…
Return on marketing investment (ROMI) is a metric used to measure the overall effectiveness of a marketing campaign…