An employee works 28 hours a week; it is considered as 70% FTE or 0.7 FTE. How do…
Key Takeaways. Return on Investment (ROI) is a popular profitability metric used to evaluate how well an investment…
In a nutshell, Content marketing roi is a percentage showing how much revenue you gained from content marketing…
Brand Awareness Lead Generation Customer Acquisition Thought Leadership Engagement Customer Retention/Loyalty Website Traffic Lead Management/Nurturing What are the…
So, there are three purposes in the marketing continuum that emails serves best: Communicating with a qualified audience…
Marketing lead roi is a measure of the success of your lead generation efforts. Marketing leads are those…
One of the most difficult tasks of a marketer or marketing agency is to prove the return on…
Monthly lead-to-customer conversions Cost per lead Cost per conversion (CPC) Customer Lifetime Value Monthly website traffic URLs receiving…
A good inbound marketing conversion rate is around 4 percent. Keep in mind, some industries convert better than…
Exploring Display advertising metrics Divide the cost of your campaign by the number of interactions, and you get…