A route-to-market strategy is a commercially incentivized method of reaching, selling and transacting to drive revenue and profit…
Chief marketing officers typically report to the CEO or chief operating officer (COO) and hold advanced degrees in…
Adobe Marketo Engage (sometimes referred to as Marketo Engage, or even just Marketo), is marketing automation software. Marketing…
Step 1: Create your buyer personas Step 2: Do competitor research Step 3: Define your marketing goals and…
One of the most common forms of online lead generation tactics, pay-per- click (PPC) ads are a great…
Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and…
It’s any marketing strategy or content used by one business to target and sell to another business. For…
SaaS–it’s the future of software. On-premise software acquisitions and updates can be costly and time-consuming—especially for ERP systems.…
8 Tips: How to get your first 10 paid customers (B2B SaaS) Solve a real problem Start with…
Sell the problem, not the product Start charging early Narrow down your customer acquisition efforts Experiment with pricing…