Send personalized, relevant emails. Email is the single most powerful channel you can use to communicate with and…
The role of a marketing manager requires a diverse skill set that includes business management skills, creative thinking,…
Use omnichannel marketing to boost campaign efficiency Nurture potential customers with email marketing and snail mail Sell a…
The weaker revenue and lower public market values for the skincare sector led Forbes to drop our estimate…
Without demand there would be no sales, or sales revenue, and no profit. The greater the demand, the…
With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and…
Identify the right customers for upselling Include targeted upsells and cross-sells on your hotel website Enhance the experience…
While a robust lead generation program ensures that fresh opportunities are constantly coming in, developing a lead management…
What type of hours do vice presidents have? Vice presidents are full-time, exempt employees, meaning they’re not subject…
Is growth marketing the same as demand generation? It is not. Growth marketing is a methodology that uses…