In a nutshell, these are the main differences: Pardot is positioned as a B2B platform while Salesforce marketing…
Marketing cloud connect combines the digital marketing capabilities of Marketing Cloud with the data management, segmentation, and campaign…
Salesforce offers six major types of clouds: Sales Cloud, Marketing Cloud, Commerce Cloud, Service Cloud, Experience Cloud, and…
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative. This might be a marketing…
The Solutions partner program is designed for customer-centric agencies, service providers, and other sellers that want to learn,…
Automation of a CRM can encompass a range of functions across marketing, sales and service activities. Automation in…
According to Gartner, “The multichannel marketing hub (MMH) [is] a technology that orchestrates a company’s communications with and…
B2BMA is a reporting tool that gives you insights into your marketing performance. It’s included in Pardot plus,…
HubSpot integrates with most WordPress form and popup builders out-of-the-box so you don’t have to worry about a…
Content Builder is our cross-channel content management tool that allows you to consolidate images, documents, and content in…