ROI, which is expressed as a percentage, is calculated as the net gain (Value Won Opportunities in Campaign…
2009 was the year that Salesforce reached the $1 billion revenue mark. The company ended its fiscal year…
Correct and efficient use of HubSpotA specialist will ensure there’s a proper customer journey that’s being followed. A…
In a nutshell, these are the main differences: Pardot is positioned as a B2B platform while Salesforce marketing…
Marketing cloud connect combines the digital marketing capabilities of Marketing Cloud with the data management, segmentation, and campaign…
Salesforce offers six major types of clouds: Sales Cloud, Marketing Cloud, Commerce Cloud, Service Cloud, Experience Cloud, and…
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative. This might be a marketing…
The Solutions partner program is designed for customer-centric agencies, service providers, and other sellers that want to learn,…
Automation of a CRM can encompass a range of functions across marketing, sales and service activities. Automation in…
According to Gartner, “The multichannel marketing hub (MMH) [is] a technology that orchestrates a company’s communications with and…