Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products…
Samsung’s branding philosophy is built on five main pillars: innovation, cutting-edge technology, world-class designs, recruiting the world’s best…
While the estimates slightly vary, one thing is constant: South Korean tech juggernaut Samsung led the pack with…
With consumer trust in brands at an all time low, Samsung wanted to give millennials a reason to…
Video advertising: Television & YouTube Audio Channels: Radio & Podcast Advertising Newspapers Print & Digital Publications (Magazines) Out-Of-Home…
Samsung segmentation, targeting and positioning involves a set of activities performed in a sequence. These activities constitute the…
Samsung smart TVs come built-in with their proprietary operating system called Tizen OS. What is the song on…
The marketing mix refers to a company’s combination of actions and techniques, for promoting its brand or product…
Price skimming apple has added a twist to the skimming strategy. Rather than introducing their products at a…
Samsung is founded in 1938 by Lee Byung-Chill and currently in the top 10 most valued companies in…