While the estimates slightly vary, one thing is constant: South Korean tech juggernaut Samsung led the pack with…
With consumer trust in brands at an all time low, Samsung wanted to give millennials a reason to…
Video advertising: Television & YouTube Audio Channels: Radio & Podcast Advertising Newspapers Print & Digital Publications (Magazines) Out-Of-Home…
Samsung segmentation, targeting and positioning involves a set of activities performed in a sequence. These activities constitute the…
Samsung smart TVs come built-in with their proprietary operating system called Tizen OS. What is the song on…
The marketing mix refers to a company’s combination of actions and techniques, for promoting its brand or product…
Price skimming apple has added a twist to the skimming strategy. Rather than introducing their products at a…
Samsung is founded in 1938 by Lee Byung-Chill and currently in the top 10 most valued companies in…
The Online marketing mix is essentially the same as the marketing mix. It is simply the adaptation of…
If you’re budget-minded, favor OLED screen technology, and want a slightly more capable Smart platform overall, Lg tvs…