It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
The company uses social media to increase its publicity and attract potential customers by trying multiple social media…
Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products…
Samsung’s branding philosophy is built on five main pillars: innovation, cutting-edge technology, world-class designs, recruiting the world’s best…
While the estimates slightly vary, one thing is constant: South Korean tech juggernaut Samsung led the pack with…
With consumer trust in brands at an all time low, Samsung wanted to give millennials a reason to…
Video advertising: Television & YouTube Audio Channels: Radio & Podcast Advertising Newspapers Print & Digital Publications (Magazines) Out-Of-Home…
Samsung segmentation, targeting and positioning involves a set of activities performed in a sequence. These activities constitute the…
Samsung smart TVs come built-in with their proprietary operating system called Tizen OS. What is the song on…
The marketing mix refers to a company’s combination of actions and techniques, for promoting its brand or product…