Despite its dominance in the space of mobile devices and computing, the company does face some key challenges.…
Huawei emphasizes that the only way to obtain opportunities is through hard work. For example, in the early…
A distribution channel is a path that a product or service could take on its way to market.…
Good business plans should include an executive summary and sections on products and services, marketing strategy and analysis,…
Product Mix, another name as Product Assortment, refers to several products that a company offers to its customers.…
A majority (53%) of kids have their own smartphone by the time they are 11, and 69% have…
A “branded house” is an organization where the company itself is the brand, and all of its products…
What Is Samsung’s Marketing Strategy? Samsung’s marketing strategy focuses on developing new innovative products that are supported by…
Cost Based Pricing – Uses cost as its primary decision factor Market Value Pricing – Pricing is based…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…