Product classification organizes products into four categories based mostly on consumer buying behavior, similarity to competing brands, and…
The vast majority of the primary smartphone market, U.S. adults between 18-54, already have smartphones. The demographics of…
Coke aggressively markets its product lines through ad campaigns across multiple mediums and channels, including TV, online ads,…
The company is now at 2 Percent north american market share, having shipped 800,000 devices for Q2 2022.…
Despite its dominance in the space of mobile devices and computing, the company does face some key challenges.…
Huawei emphasizes that the only way to obtain opportunities is through hard work. For example, in the early…
A distribution channel is a path that a product or service could take on its way to market.…
Good business plans should include an executive summary and sections on products and services, marketing strategy and analysis,…
Product Mix, another name as Product Assortment, refers to several products that a company offers to its customers.…
A majority (53%) of kids have their own smartphone by the time they are 11, and 69% have…