As one of the strong and healthy companies in the world with many successful brands, Unilever recognized that…
Samsung first entered the electronics industry in 1969 with several electronics-focused divisions. Their first products were black-and-white televisions.…
New product development is the process of bringing an original product idea to market. Although it differs by…
Word of mouth is one of the most powerful tools brands can use to acquire new customers. According…
The marketing mix refers to a company’s combination of actions and techniques, for promoting its brand or product…
Differential advantages LG has set extremely high innovation goal, the company is aiming for a target of 30%…
Samsung’s investments in product development are a strategic implication of the broad differentiation generic strategy. For example, the…
MIOT Ecosystem is a large network of smart devices that bring the future to your door. The company…
Identify your goals and purpose Define your audience personas Strategically position your business in the market Differentiate yourself…
Samsung’s brand image could be said to have reliability, because Samsung has advanced technology and features that could…