A niche market is a segment of a larger market that can be defined by its own unique…
Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses promote their products and services…
Demographic: Who are your customers? Include information such as: Geographic: Where do they live? Include information such as:…
A segment is “a group of contacts” while a tag is assigned to a specific contact. Tagging means…
In the context of a blog, your target audience is a specific group of people you’re writing to…
In this article, we discuss how such industry leaders as Amazon, Apple and 3M, use differentiation strategies to…
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging…
What is STP in marketing? STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the…
Seven Ps of Service marketing: product (service), price, place (distribution), promotion, people, physical evidence, and process. Marketers work…
A concentration strategy involves trying to compete successfully within a single industry. Market penetration, market development, and product…