Product usage segmentation is the method of categorizing your users based on their patterns of interaction with your…
Geographic segmentation is used by companies across many sectors, but it’s most useful to businesses selling goods that…
Psychographics are the psychological and cognitive attributes of a consumer that reveal their beliefs, values, and goals. In…
In marketing strategy, segmentation means dividing your audience into smaller groups based on characteristics they have in common.…
Segmentation is the process of dividing a company’s target market into groups of potential customers with similar needs…
Netflix. Netflix uses behavioral segmentation to deliver customized content to its 158.3 million subscribers every day on an…
For example, General Motors segments its products into different brands — Chevrolet, Buick, Hummer, Cadillac — that are…
Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior…
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great.…
Cultural segmentation is about understanding customer conduct in the context of social traditions, attitudes and behaviours embedded in…