In 2013, Nike launched one of the most successful campaigns called the Nike #Photoid campaign, which gave their…
There are four original principles of marketing referred to as 4Ps or 4P marketing Matrix that companies use…
Segmentation, targeting, differentiation, and positioning are four distinct steps that should be included in customer-driven marketing. What are…
A segmentation base is the characteristic used to segment the market. The purpose of segmentation is to group…
As a brand, Pepsi has positioned itself as one that embodies young energy, and this can be seen…
Positioning is the place you hold in the mind’s eye of your target audience. Differentiation is how your…
Costco. With it’s headquarters located in Issaquah, Washington, Costco is the #2 Mass market retailer in the U.S.…
There are four main customer segmentation models that should form the focus of any marketing plan. For example,…
Consumer Health has three components: health information, health products, and health services. Who is the target audience for…
Bmw group has a strategy of targeting their customers by using segmentation. What are the strengths of BMW?…