Simply put, price segmentation is a whereby prices are differentiated based on willingness to pay. It is driven…
Demographics – age, race, location, gender, language Behaviors – such as job, purchase behavior, search behavior Interests –…
STP in marketing stands for segmentation, targeting, and positioning. These three basic steps dictate how marketers can identify…
Promotion strategy of BMW There is always some exclusivity in the advertisement of the company. The ads are…
The most common and traditional of the four ways to segment a market is by demographics, mentions Alexa.…
For example, the four types of segmentation are Demographic, Psychographic geographic, and Behavioral. These are common examples of…
The importance of marketing for your business is that it makes the customers aware of your products or…
The coffee drink is a homogeneous mixture. This is because the drink is a solution of various solids…
Toyota’s segmentation is mainly based on the income of the particular society or group. Psychographic segmentation means particular…
Demographic variables such as age, gender, income, occupation, or education are the most popular bases for segmentation because…