Demographic variables such as age, gender, income, occupation, or education are the most popular bases for segmentation because…
Tourism (market) segmentation denotes the process of classifying a population of tourists into subgroups homogeneous in terms of…
Apple, daughter of Gwyneth Paltrow and Chris Martin Gwyneth Paltrow and ex-husband Chris Martin out-Gooped themselves when they…
Larger markets are most typically divided into smaller target market segments on the basis of geographic, demographic, psychographic…
Another important basis for the segmentation of the automobile sector is demographic segmentation. Demographic segmentation provides a base…
Segmentation is a process of categorizing customers into several groups based on common characteristics. We can use many…
Examples of segmentation by demographic include: Age, gender, income, education, and marital status. What is customer segmentation and…
Simply put, price segmentation is a whereby prices are differentiated based on willingness to pay. It is driven…
Demographics – age, race, location, gender, language Behaviors – such as job, purchase behavior, search behavior Interests –…
STP in marketing stands for segmentation, targeting, and positioning. These three basic steps dictate how marketers can identify…