Segmentation is the process of classifying the market into several approachable groups. Targeting is the process of concentrating…
Tesla Motors Inc, the youngest U.S. automaker, ranks in top 5 car brands in Consumer Reports survey. What…
Segmentation allows you to group your audience based on behaviors, interests, and personal characteristics. Segments are defined by…
Examples: Psychographic segmentation examples include luxury items and articles that appeal to a particular lifestyle such as vegetarians…
geographic, demographic, psychographic, behavioral, and benefits sought What are the basis of segmentation The basis of the segmentation…
Key Points The Segmentation, Targeting and Positioning (STP) Model helps you position a product or service to target…
Green marketing is about providing consumers with the trust that your business operations are actively mitigating their negative…
The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven…
It’s well known that massive companies like Facebook and Instagram use extremely specific demographic segmentation to help advertisers…
Glasurit®, BASF’s premium refinish brand, continues to be a recommended supplier of paint solutions for BMW in 44…