Another important basis for the segmentation of the automobile sector is demographic segmentation. Demographic segmentation provides a base…
Segmentation is a process of categorizing customers into several groups based on common characteristics. We can use many…
Examples of segmentation by demographic include: Age, gender, income, education, and marital status. What is customer segmentation and…
Simply put, price segmentation is a whereby prices are differentiated based on willingness to pay. It is driven…
Demographics – age, race, location, gender, language Behaviors – such as job, purchase behavior, search behavior Interests –…
STP in marketing stands for segmentation, targeting, and positioning. These three basic steps dictate how marketers can identify…
Promotion strategy of BMW There is always some exclusivity in the advertisement of the company. The ads are…
The most common and traditional of the four ways to segment a market is by demographics, mentions Alexa.…
Interests Attitudes Values Lifestyle What is the method of segmentation of KFC Psychographic Segmentation means to divide a…
1- Segmentation This is the first step of the Stp marketing technique. The marketing team identifies which sub-groups…