Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning).…
Malls have room for improvement – the top three things consumers want to see more of when shopping…
Psychographic segmentation allows for customization to track behavior that is not seen as normal. Demographic target groups can…
The importance of psychographic segmentation can help healthcare providers gain a deeper understanding of their patients/members by uncovering…
As a worldwide famous brand, Starbucks has been using market-skimming pricing strategy for a long time, which means…
Spotify’s competitors and similar companies include Noteflight, SoundCloud, Pandora, Deezer and TIDAL. Spotify is a provider of commercial…
What are the different types of marketing channels? The different types of marketing channels are direct selling, selling…
Website content segmentation is the practice of presenting your online content in a clear and concise manner specific…
Retirees Families Solo travellers FIT’s (free independent travellers) Couples Business travellers Adventurers What is the target market of…
The Researcher or Showroomer The Deal Seeker or Bargain Hunter The Window Shopping Wanderer The Decisive, Take Charge…