Audience segmentation divides your campaign’s audience into different groups of users. These groups are called segments. You can…
What is an email sequence? An email sequence is a series of emails that is sent automatically to…
By using psychographics and demographics together, you’re able to better understand who your target consumer is. You can…
In essence, supply chain segmentation or micro-segmentation is the act of creating a profitable supply chain by breaking…
Undifferentiated marketing. Undifferentiated marketing occurs when a company creates one campaign for its entire audience, with all segments…
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…
Segments are used to create target audiences based on shared data. When you create a segment, you’ll set…
Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics Cognitive Analytics What does a customer data analyst do A…
Differentiated marketing focuses on a specific market, a “different” market, that is interested in buying a certain type…
The goal of market segmentation is to help businesses understand distinct groups of consumers that make up their…