Share on Facebook Share on Twitter Share by Email What is the meaning of mass advertising advertising designed…
The goal of list segmentation isn’t to generate leads but to drive revenue through personalization. Simply put, this…
A customer profile is a detailed description of your customers based on their demographic information, geographical location, purchasing…
Food, drinks, beverages, legal, health and financial services, clothes, electronic stuff, and its accessories and many others, these…
A demographic segmentation strategy in which a product-market is grouped into segments based on the basis of age…
Google Earth is not a Geographic information system (GIS) with the extensive analytical capabilities of ArcGIS or MapInfo,…
The cornerstone of the Triple Double Strategy is the Nike Consumer Experience (NCX), which includes Nike’s own direct-to-consumer…
Undifferentiated marketing, also called mass marketing, is a strategy that entails creating one message for an entire audience.…
The hospitality industry is a broad group of businesses that provide services to customers. The industry can be…
The bigger the brand, the simpler the creative advertising. In this example, McDonalds simply promote the fact they…