The difference between search engine optimization (SEO) and pay-per-click (PPC) marketing is that SEO focuses on getting traffic…
Facebook ads, etc. The Google search ads‘ Average cpm is $38.40, while the Google display network ads have…
Ppc ad campaigns generally drive a higher percentage of users to your website through an ad ( or…
Who is the Google digital marketing & E-commerce program for? The Google Digital Marketing & E-commerce certificate is…
Insurance Professional services & consulting Pharmaceuticals and healthcare What is the main objective of content marketing The business…
DoubleClick Campaign Manager (DCM) is what we refer to as the ‘brains’ behind all things marketing. It is…
Explain what Google AdWords is Can you tell us a few Google AdWords Ad Extensions names that you…
Define Your Goal Define Your Audience Persona Create A Content Segmentation Grid Ensure All Your Content Has A…
Check your current search ranking Define a keyword list Optimise pages for personas first, search engines second Quality…
Step 1: Make a list of important, relevant topics based on what you know about your business Step…