Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name…
No matter what your size, keeping these 5 P’s in mind when communicating change will help, especially when…
All AT&T plans currently include standard installation at no additional fee. But, if you wish to skip the…
Overall global car sales will continue to grow, but the annual growth rate is expected to drop from…
Notes: Chatrapati Shivaji Maharaj is assumed to be first to use guerrilla warfare in India that included tactics…
Both Auth0 and Okta include in-depth security measures to help businesses protect their data. Auth0 includes defenses such…
Studying consumer behavior is important because it helps marketers understand what influences consumers’ buying decisions. By understanding how…
Importance of Marketing Mix Helps understand what your product or service can offer to your customers. Helps plan…
Seven Ps of Service Marketing: product (service), price, place (distribution), promotion, people, physical evidence, and process. Marketers work…
Relationship building- A strong PR planning helps to build strong relations. Planning involves proper strategies to develop or…