What is customization? Customization is done by the user. Users are asked to identify their preferences and they…
Costs and Expenses Supply and Demand Consumer Perceptions Competition What are basic brand elements? Brand Position Brand Promise…
Types of Potential Markets Potential markets take one of three forms: New products you market to your current…
Price skimming sets prices higher to attract customers most interested in the product or service to maximize short-term…
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the…
The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control. What…
Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After…
Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Defining…
A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion…
Hubspot customers now have a new, HubSpot built integration with ecommerce leader Shopify. When connected you can easily…