Professional referral occurs when an individual is referred from one professional care worker to another for advice or…
Word of mouth (WOM) marketing, whether online or live, involves getting people talking about a product, service or…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He…
There are three PR objectives found in any campaign: informational, motivational and behavioral. What are examples of public…
Marketers incorporate psychological tactics into their marketing strategies to tap into consumer behaviour. It allows them to find…
AVOD Is Advertising-Based Video on Demand and Free Ad-Supported TV (FAST) Unlike SVOD and TVOD services, consumers can…
Overall product attributes decision The three elements of product attributes – the overall product quality, the actual product…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later,…