A channel strategy is all about selecting the marketing touchpoints that match your target audience’s needs and habits.…
Step 1: Defining the brand Step 2: Creating a customer profile Step 3: Developing a strategy Step 4:…
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented…
Market coverage is the evaluation of the marketplace and determination of how much of it you should cover…
B2b saas stands for business-to-business Software-as-a-Service. It encompasses cloud-based software used by businesses for various tasks, such as…
A go-to-market strategy for startups is a way of bringing your new product to market. It involves identifying…
There are five elements of a marketing mix, otherwise known as “the five P’s,” of marketing: product, price,…
From the findings of the study, the researcher concludes that advertising plays a very significant role in influencing…
Lets see the steps to setup the Hybris Step 1: Download and Unzip hybris suite Step 2: Installing…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…