Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The…
The aim of an industry/ target market feasibility analysis is to assess the overall appeal of the industry…
Iinet network and Coverage iinet operates on the Vodafone network, including its 4G network. Which mobile does iiNet…
Customer Segmentation Analytics Address Critical Business Questions. Effective customer segmentation uncovers consumers’ need states, mindsets, behaviors, demographics and…
Marketing mix analysis refers to the tools used by a corporation to attend to the targeted customers in…
What is customization? Customization is done by the user. Users are asked to identify their preferences and they…
Costs and Expenses Supply and Demand Consumer Perceptions Competition What are basic brand elements? Brand Position Brand Promise…
Types of Potential Markets Potential markets take one of three forms: New products you market to your current…
Price skimming sets prices higher to attract customers most interested in the product or service to maximize short-term…
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the…