The main social factors affecting consumer behavior are family, roles and status. Social factors have a direct impact…
Sales generate revenues for a company, and marketing helps funnel prospective customers into the sales platforms. Although it…
The golden rule salesperson focuses on one thing: doing right by the client. This focus on the client’s…
Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service…
An integrated communication strategy is the connective tissue that ensures brand consistency across all channels and aligns communication…
The Three Rs model (reputation + relationships = revenue) is a good place to start. The Three Rs…
Business-to-business (B2B) sales is the process of selling a product or service to another business. You could be…
Direct selling Advertising Public relations Personal selling Sales promotion What are the 4 main consumer markets Anytime someone…
Determining resources needed to implement those tasks. Creating a timeline. Determining tracking and assessment method. Finalising the plan.…
What is Consumer Research? Consumer research is a part of market research in which inclination, motivation and purchase…