To calculate Event roi, all you have to do is subtract the total cost of your conference or…
“Marketing and Management of Innovations” is multidisciplinary and international journal which specific aims to provide the important issues…
The fastest way to let us know if you’re not happy with your service is to contact us…
Indirect marketing is marketing focused on first gaining the trust of your potential customers. Its purpose is to…
Consumer purchases typically involve an individual decision maker in a single-step transaction. Compared with consumer decision making, business…
The specific components of rural social structure in India have been identified as family, kinship, caste, class and…
A go-to-market (GTM) manager is a dedicated leader responsible for managing the go-to-market strategy and process of a…
Demand and supply are the two primary aspects of the market that will be analyzed in this lesson.…
The process of branding is complete only when you have carefully defined and considered these five key elements:…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…