The traditional business plan is typically made of around eight sections: an executive summary, company summary, products and…
What is a loyalty program? Customer loyalty programs reward customers who repeatedly interact with a brand. It’s a…
Contact Department Art Department Media Department Mechanical Production Department Copy Department Research Department Radio and TV Production Department…
Field marketing is a branch of marketing in which brands get their products in front of consumers “out…
Independent agency systema system of marketing insurance through independent contractors (agents) who sell insurance on a commission or…
Thick forests, high mountains, vast deserts, and oceans cannot obstruct its speed and air routes. Air transport adopts…
Search campaigns are text ads on search results that let you reach people while they’re searching on Google…
Proactive Orientation Innovativeness Focus on Customers Utilize Opportunity Risk Management Value Creation Conclusion What are characteristics of entrepreneurial…
Cross-selling involves selling related, supplementary products or services based on the customer’s interest in, or purchase of, one…
A buying situation is simply the set of circumstances surrounding a purchase, such as the knowledge and experience…