Establish your niche Build a portfolio Find a network Promote your business Make it legal How profitable is…
Take your target market, and determine the penetration potential of your target market. Multiply target market by penetration…
Know who your customers are, and who they aren’t Court customers who can pay full price Attract new…
Invest in share of voice Balance brand and activation Expand your customer base Maximise mental availability Harness the…
A target market is a group of potential customers that you identify to sell products or services to.…
The Buy Local movement is a response to the consequences of globalized commerce. It encourages people to buy…
Simple definitions: Referral vs affiliate vs influencer A referral program offers your existing customers a small referral incentive…
Schneider electric‘s business-to-customer (B2C) division, the Home and Distribution channel, will expand its presence to 2,000 retail stores…
Since e-marketing uses technology to advertise, it’s considered a subset of digital marketing that focuses on the internet…
The role of product in the marketing mix is one of the key components that makes the entire…