Green marketing (or environmental marketing) is the promotion of environmentally friendly products, services, and initiatives. More specifically, green…
The marketing communication mix is a set of advertising, personal selling, publicity, public relations, digital PR, etc that…
Use Your Competitors Customer List to Identify Target customers. One of the easiest ways to get a quick…
an approach to bundling where the individual components that make up the bundle are also available for purchase…
(a) One must either be a marketing graduate or a business graduate with the primary focus in marketing.…
What is a D2c platform? D2C or direct-to-consumer platforms allow enterprises to market and sell their products directly…
CROSS-SELL VS UPSELL Upselling is a strategy designed to sell a more feature rich (and expensive) product edition…
In a small business, the marketing department may just be one person, or it may include a marketing…
Global branding refers to the management of a brand in different regions of the world, intending to increase…
Market research surveys Personal interviews Focus groups Consumer observations Field trials Social media engagement Competitive analysis What types…