The more specific you get with shopper type, purchase behavior, and timeline, the better the return on investment…
API stands for “application programming interface.” An API is essentially a set of rules that dictate how two…
Structure for Scale is designed to optimize campaign setup and management in a Post-ai advertising world. Basically, it’s…
Segmentation allows you to group your audience based on behaviors, interests, and personal characteristics. Segments are defined by…
Sign in to your Google ads account From the page menu on the left, click Campaigns Click the…
A service-level agreement (SLA) is a commitment between you and your customer. With Service cloud, you can manage…
Every business should have a marketing strategy, no exceptions. Marketing results don’t just happen by chance. Creating a…
Learn a few basic terms Organize your account Set your budget Pick your keywords Set your keyword match…
Identify yourself Be brief Offer something of value Avoid mass, generic messages Don’t overdo it Timing is everything…
Because the World Has Lost Its Mind, You Can Now Buy NFTs of Strings of Emojis. Is emoji…